Simply identify the content and hit “Flip It” to add directly from anywhere on the webĪnother use for links are to extend brand magazines into the web as well.

Simply add the bookmarklet to your browser of choice and quickly add curated content directly into a brand magazine. Reason #2 – Flip It Web Bookmarklet – Flip It creates a connection point to update brand magazines quickly based on newly discovered external content. Here is an example of a BlackFin360 magazine that was created via the editor The editor allows anyone the ability create customized titles and over 3.5 million customized titles have been created. They created a brand magazine to support the launch of their new Apex Irons.įlipboard launched an online editor earlier this year. Here is an example from the Callaway Golf Team. With such a large user base combined with users appetite for both curated and original content, Flipboard is becoming an ideal destination to aggregate and present information in a unique and compelling way. This includes Callaway Golf, Levi’s and more.

Reason #1 – Brand Magazines – Over the past few months more than 60 recognizable brands have launched curated magazines.

The application visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.įrom a brand perspective there are 5 key areas of interest to leveraging Flipboard to it’s full potential. Here are 5 reasons to consider Flipboard to support your branded content strategy.įlipboard is a content curation and discovery social magazine app that over 85 million people are using.

I was recently briefed by the Flipboard team and was pleasantly surprised by how their platform is scaling to support brands.

Flipboard 2021